While arguably less valuable than classic McCoy-marked cermaics the difference in value is minor when comparing similar pieces. Floraline sells for a little more in white color, and increasingly in sage green.
While generally not highly valuable all types of McCoy pottery are very useful and collectible and can be found in many charity and resales stores. As an American product that is no longer in production, they can be expected to gain some value over time.
Examples:
From the left: Mold 576 (~$10-20), Mold 574 planter (value ~$10-20), Mold 571 (~$10-15).
Clockwise from back left (copyright 1968): Mold 439 (~$10-20), Mold 438 (~$20-30), Mold 418 (~10-15 ), Mold 435 (~10-20).
Mold 494 ($10-20).
While McCoy reproductions and fakes are produced they are normally the more expensive and ornate pieces, not the Floraline patterns,
See also:
I have a floraline 576 that isn't yellow it is a creamy white
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